He was voted 'The Greatest Front Man of All Time' by Q magazine in 2010. But Liam Gallagher's no longer merely an iconic rock star.
His menswear label Pretty Green has clobbered naysayers with its first three collections. Hard-to-please London fashionistas are reported to be 'pleasantly surprised' indeed some 'very impressed'. Moreover, customers have voted with their wallets on Pretty Green's combination of high production values and classic looks spun with street-style acumen.